Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Thursday, March 31, 2011

A must read for business owners

What an entertaining, applicable, insightful work by Scott Stratten, social media expert. Stratten's take in Unmarketing is so refreshing. If you want to learn how to improve your use of Facebook, Twitter, video, newsletters, teleseminars - better yet - if you want to learn how to engage your clientele and and develop relationships with potential customers, this has got to be on your reading list. I put it in the Top Five among books on social media. And my Top Five list of books about business in general. No wonder this guy is asked to speak all around the world. He's shaking it up.
I think holistic practitioners will relate to his style and resonate with his philosophy about relating to people first. He's jaded, but in a good way. If you know what Klondike ice cream bars are, Scott may remind you of them - crunchy and seemingly hardened on the outside, sweet and melting on the inside. Scott completely opened my mind to the potential of Twitter and the goodness therein.
Highly recommended. Feel free to leave comments about it here and recommend your favorite business books.

Tuesday, March 22, 2011

ZPoint Session with John Soriano

http://soundcloud.com/kent-institute/john-soriano-zpoint-session

My thanks to John Soriano, who recorded a complimentary ZPoint session to help holistic practitioners remove their internal blocks to marketing and promoting their services. It is so interesting how this approach covers all the different ways we can hold on to a belief that is not serving us or allowing us to better serve others. Click on the link above to hear this session (running time 23 minutes).

John has a Bachelor's degree in Psychology and a Masters in Education. He is a certified ZPoint coach and practitioner, an advanced practitioner of EFT (Emotional Freedeom Techniques), and a Reiki Master. He is a member of the Association for Comprehensive Energy Psychology and the Association for the Advancement of Meridian Energy Techniques. For more information about John, see http://www.speed2freedom.com/

I am always happy to hear about the students he helps to overcome their blocks to math and other subjects in school. There's so much to learn and to unlearn.