A must read for business owners

What an entertaining, applicable, insightful work by Scott Stratten, social media expert. Stratten's take in Unmarketing is so refreshing. If you want to learn how to improve your use of Facebook, Twitter, video, newsletters, teleseminars - better yet - if you want to learn how to engage your clientele and and develop relationships with potential customers, this has got to be on your reading list. I put it in the Top Five among books on social media. And my Top Five list of books about business in general. No wonder this guy is asked to speak all around the world. He's shaking it up.
I think holistic practitioners will relate to his style and resonate with his philosophy about relating to people first. He's jaded, but in a good way. If you know what Klondike ice cream bars are, Scott may remind you of them - crunchy and seemingly hardened on the outside, sweet and melting on the inside. Scott completely opened my mind to the potential of Twitter and the goodness therein.
Highly recommended. Feel free to leave comments about it here and recommend your favorite business books.

ZPoint Session with John Soriano

http://soundcloud.com/kent-institute/john-soriano-zpoint-session

My thanks to John Soriano, who recorded a complimentary ZPoint session to help holistic practitioners remove their internal blocks to marketing and promoting their services. It is so interesting how this approach covers all the different ways we can hold on to a belief that is not serving us or allowing us to better serve others. Click on the link above to hear this session (running time 23 minutes).

John has a Bachelor's degree in Psychology and a Masters in Education. He is a certified ZPoint coach and practitioner, an advanced practitioner of EFT (Emotional Freedeom Techniques), and a Reiki Master. He is a member of the Association for Comprehensive Energy Psychology and the Association for the Advancement of Meridian Energy Techniques. For more information about John, see http://www.speed2freedom.com/

I am always happy to hear about the students he helps to overcome their blocks to math and other subjects in school. There's so much to learn and to unlearn.

Eyes of the World on Japan

Some important forms of holistic healing originated in Japan, such as Reiki and Jin Shin Jyutsu. Holistic practitioners in every field wish they could do more to help, along with the rest of the world.  It is touching to see how the Japanese people as a whole respond to crisis.

Inspiration from chiropractic coaching team Drs. Dean and Jen DePice

http://soundcloud.com/kent-institute/holistic-professional-guides-1

I was privileged to attend a regional seminar led by the DePices in Princeton, New Jersey. It was great to interview them later and hear more about their mindset on serving others and reaching more clients in your health and wellness practice. This is worth listening to twice. I love the insights on the keys to using social media.
Enjoy.

Interview with attorney who works with holistic professionals

http://soundcloud.com/kent-institute/holistic-professional-guides


I was really happy to interview Cynthia Pasciuto, who has some useful insights for the licensed and unlicensed. 

Recommended: forms on Cynthia's website for acupuncturists, health coaches, massage therapists, and life coaches (http://truenorthbusinessconsulting.com/true-north-business-forms). She also has a blog and newsletter to keep people posted.

Holistic Professionals

I believe the world needs the holistic approach more than ever. I have been in classical homeopathy for over 15 years and I've met a lot of wonderful holistic people along the way. Where would we be without our chiropractors, acupuncturists, massage therapists, energy workers, nutritionists, yoga teachers.....
There are not enough holistic professionals to serve the world's need for better health, and yet many people in holistic careers struggle to stay in business. I would like to do what I can to help people get the word out about what they do. The more people they can serve, and the healthier their clients become, the more those clients can focus less on their health problems and more on helping others.